436203 PS Strategy and Marketing

winter semester 2021/2022 | Last update: 13.10.2021 | Place course on memo list

Department:

Department of Management and Marketing

Instructor:

Patrick Neef, BSc MSc MSc

Course number:

436203

Title:

PS Strategy and Marketing

Type/hours:

PS 1

ECTS credits:

Module allocation(s):

GdM: Strategie und Marketing

prerequisite(s):

positive evaluation of "Einführung in die Wirtschaftswissenschaften"

Period:

Block

Mode of repetition:

each semester

Language of instruction:

German

Learning Outcome:

Development of a theoretical and practical understanding of strategic and marketing specific problems, such as strategy formation and the influence of the marketing approach on strategic analysis and thinking.

Contents:

Topics of lecture are discussed in greater detail: Strategy as organizational framework, marketing approach, processes and tools to be applied, development of a core strategy, and strategic positioning.

Methods:

Theory-Input, Case Studies, Group presentations, discussions

Assessment:

40 % paper, 50 % group presentations, 10 % class participation

attendance is required

Literature:

Homburg, C. (2017). Grundlagen des Marketingmanagements: Einführung in Strategie, Instrumente, Umsetzung und Unternehmensführung (5. Auflage). Wiesbaden: Gabler

Matzler, K., Müller-Seeger, J., Hautz, J., & Mooradian, T.A. (2021). Strategisches Management: Konzepte und Methoden (3. Auflage). Wien: Linde.

OLAT:

https://lms.uibk.ac.at/url/RepositoryEntry/5060165664

Start:

see dates

Sustainable development goals

SDG 4 - Quality education: Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all.
SDG 9 - Industry, Innovation, and Infrastructure: Build resilient infrastructure, promote inclusive and sustainable industrialization, and foster innovation.
SDG 12 - Responsible consumption and production: Ensure sustainable consumption and production patterns.

Dates

Group 0	Export course dates of this group as iCalendar (.ics) Help
Date	Time	Location
Tue 2021-11-02	14.00 - 16.45	eLecture - online eLecture - online
Tue 2021-11-23	14.00 - 16.45	eLecture - online eLecture - online
Tue 2021-12-07	14.00 - 16.45	eLecture - online eLecture - online
Tue 2022-01-11	14.00 - 16.45	eLecture - online eLecture - online