436211 PS Strategic Marketing, Value Creation and Value Delivery

winter semester 2021/2022 | Last update: 16.09.2021 | Place course on memo list

Department:

Department of Management and Marketing

Instructor:

Philipp Jaufenthaler, BSc MSc PhD, +43 512 507 72504
Ass.-Prof. Dr. Roland Schroll, MSc, +43 512 507 72502

Course number:

436211

Title:

PS Strategic Marketing, Value Creation and Value Delivery

Type/hours:

PS 2

ECTS credits:

3,5

Module allocation(s):

SBWL (G) Marketing

prerequisite(s):

Prerequisites: you need "Strategy and Marketing" and 4 other basic course Profound knowledge in statistics is required.

Period:

weekly

Mode of repetition:

each semester

Language of instruction:

English

Learning Outcome:

Students will learn how to develop a marketing strategy, how to evaluate product protfolios, develop new products, manage a brand, and how to derive important strategic decisions for marketing action. Marketing research and phsychological theories will support and complement strategic marketing thinking. Students will aslo learn how to apply their knowledge in practice.

Contents:

This course covers the 4 P's - that is marketing thinking and doing with respect to the product, price, place, and promotion.

Methods:

Group work, case studies, in-class reflections and discussions

Assessment:

Exams, group work, and active class participation

Literature:

See Syllabus for literature.

Prerequisites:

you need "Strategy and Marketing" and 4 other basic courses. Profound knowledge in statistics is required. You will have to hand in a reflection paper in Session 2 (xx.10.15). A positive grade in that reflection paper is necessary to continue the course. You will get the relevant information for writing the reflection paper in the first Session (xx.10.15).

OLAT:

https://lms.uibk.ac.at/url/RepositoryEntry/5060165667

Start:

12.03.2018

Sustainable development goals

SDG 4 - Quality education: Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all.
SDG 9 - Industry, Innovation, and Infrastructure: Build resilient infrastructure, promote inclusive and sustainable industrialization, and foster innovation.
SDG 12 - Responsible consumption and production: Ensure sustainable consumption and production patterns.

Dates

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Date	Time	Location
Tue 2021-11-09	09.00 - 12.45	eLecture - online eLecture - online	RS
Mon 2021-11-15	09.00 - 12.45	eLecture - online eLecture - online	RS
Mon 2021-11-22	09.00 - 12.45	eLecture - online eLecture - online	RS
Mon 2021-12-06	14.00 - 17.45	eLecture - online eLecture - online	PJ
Thu 2021-12-09	14.00 - 17.45	eLecture - online eLecture - online	PJ
Tue 2021-12-14	14.00 - 17.45	eLecture - online eLecture - online	PJ
Fri 2022-01-21	09.00 - 10.00	eLecture - online eLecture - online