436212 VU Strategic Retail Management

winter semester 2021/2022 | Last update: 06.10.2021 | Place course on memo list

Department:

Department of Management and Marketing

Instructor:

Mag. Dr. Günther Botschen, +43 512 507 72511

Course number:

436212

Title:

VU Strategic Retail Management

Type/hours:

VU 2

ECTS credits:

Module allocation(s):

SBWL (G) Handelsmanagement

Period:

weekly

Mode of repetition:

each semester

Language of instruction:

English

Learning Outcome:

ATTENTION: Knowledge of the German language is required for this course!

The focus of the basic module is retail markets and their value-creation processes. We will introduce the world of branding to you and concentrate on the positioning and brand building process, discuss store choice behavior, buying systems, assortment planning and pricing.

Particular emphasis will be put on a practice-oriented view, which includes extensive discussions on the consequences of the various perspectives for retail management, project work, and direct encounters with managers and entrepreneurs.

Contents:

The world of Retailing Retail brand strategy Retail brand strategy Retail format and formula development Site selection Assortment planning Buying systems Merchandise presentation

Methods:

Lecture, assessment is based on a single examination at the end of the course.

Assessment:

group presentations, individual case study, class participation, final exam

Literature:

Marketing-Literature: Dubois, P.-L., Mühlbacher, H., Jolibert, A. (2007) Marketing Management – A Value-creation Process, Hampshire: Palgrave Macmillan Chapter 1-4 (ohne Toolboxes) Statistic-Literature: Malhotra, N. (2004). Marketing Research - An Applied Orientation, 4th Edition. Pearson Education International. Chapter 15 (pp. 424-465), Chapter 16 (pp. 466-493), Chapter 17 (pp. 494-531)

Prerequisites:

Profound knowledge in statistics is required.

eLearning shares:

eLearning (e.g., partly virtual, videoconferencing, ...)

Remarks:

Profound knowledge in statistics is required.

Parts of the course (Guest Lectures) are held in German.

Start:

21.03.2018

Time, location:

20.10.21 08:00 - 19:00 Uhr Exkursion Hofbräuhaus München, Bayern
10.11.21, Exkursion BMW Unterberger, BMW Unterberger, Griesauweg 32, 6020 Innsbruck
26.01.20, 15:00-20:00 Uhr, Final Presentation, tba

Sustainable development goals

SDG 4 - Quality education: Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all.
SDG 9 - Industry, Innovation, and Infrastructure: Build resilient infrastructure, promote inclusive and sustainable industrialization, and foster innovation.
SDG 12 - Responsible consumption and production: Ensure sustainable consumption and production patterns.

Dates

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Date	Time	Location
Wed 2021-10-13	12.00 - 15.45	HS I (Theologie) HS I (Theologie)	Barrier-free
Mon 2021-11-15	08.00 - 09.45	HS I (Theologie) HS I (Theologie)	Barrier-free
Wed 2021-11-17	08.00 - 09.45	HS I (Theologie) HS I (Theologie)	Barrier-free
Thu 2021-11-18	14.00 - 15.45	HS 1 (Sowi) HS 1 (Sowi)	Barrier-free
Thu 2021-11-18	16.00 - 17.45	HS 1 (Sowi) HS 1 (Sowi)	Barrier-free
Wed 2021-11-24	10.00 - 11.45	HS 2 (Sowi) HS 2 (Sowi)	Barrier-free
Wed 2021-11-24	12.00 - 13.45	HS 2 (Sowi) HS 2 (Sowi)	Barrier-free
Thu 2021-11-25	12.00 - 13.45	HS I (Theologie) HS I (Theologie)	Barrier-free