436222 SE Advanced Research in Marketing

winter semester 2021/2022 | Last update: 14.02.2022 | Place course on memo list

Department:

Instructor:

Course number:

436222

Title:

SE Advanced Research in Marketing

Type/hours:

SE 2

ECTS credits:

Period:

Block

Mode of repetition:

annually

Language of instruction:

English

Learning Outcome:

Applying advanced research approaches and techniques in the field of branding

Contents:

Students develop an understanding of advanced research approaches an techniques and learn how to apply them in the field of branding

Assessment:

Course examination according to § 7, statute section on "study-law regulations"

Literature:

Will be discussed in the first lesson.

Prerequisites:

Positive completion of STM 1, STM 2, STM 3

eLearning shares:

Start:

see dates

SDG 4 - Quality education: Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all.
SDG 5 - Gender equality: Achieve gender equality and empower all women and girls.
SDG 12 - Responsible consumption and production: Ensure sustainable consumption and production patterns.

Group 0	Export course dates of this group as iCalendar (.ics) Help
Date	Time	Location
Thu 2021-11-25	09.00 - 17.45	SR 12 (Sowi) SR 12 (Sowi)	Barrier-free	AH
Thu 2021-11-25	09.00 - 17.45	eLecture - online eLecture - online
Mon 2021-11-29	09.00 - 17.45	SR 12 (Sowi) SR 12 (Sowi)	Barrier-free	AH
Mon 2021-11-29	09.00 - 17.45	eLecture - online eLecture - online
Tue 2022-01-25	09.00 - 17.45	SR 12 (Sowi) SR 12 (Sowi)	Barrier-free	AH