436225 SE Brand Monitoring

winter semester 2021/2022 | Last update: 17.01.2022 | Place course on memo list

Department:

Department of Management and Marketing

Instructor:

Dr. Maria Kreuzer

Course number:

436225

Title:

SE Brand Monitoring

Type/hours:

SE 2

ECTS credits:

Period:

Block

Mode of repetition:

annually

Language of instruction:

English

Learning Outcome:

Detailed consideration of the design of systems employed to monitor brand develompment and the sesulting consequences for influencing branding processes.

Contents:

Students develop the competence to design systems for monitoring brand equity

Prerequisites:

positive completion of STM 1, STM 2, STM 3

OLAT:

https://lms.uibk.ac.at/url/RepositoryEntry/5060165773

Start:

see dates

Course allocation

Faculty of Business and Management

Master's Programme Strategic Management according to the Curriculum 2007 (120 ECTS-Credits, 4 semesters)

Elective Module according to § 8 Para 3 (10 ECTS-Credits, 4 h)

Elective Module 3: Brand Monitoring (10 ECTS-Credits, 4 h)

Sustainable development goals

SDG 9 - Industry, Innovation, and Infrastructure: Build resilient infrastructure, promote inclusive and sustainable industrialization, and foster innovation.
SDG 12 - Responsible consumption and production: Ensure sustainable consumption and production patterns.

Dates

Group 0	Export course dates of this group as iCalendar (.ics) Help
Date	Time	Location
Tue 2022-01-11	09.00 - 17.45	eLecture - online eLecture - online
Tue 2022-01-18	09.00 - 17.45	eLecture - online eLecture - online
Tue 2022-01-25	09.00 - 17.45	eLecture - online eLecture - online