436302 PS Strategy and Marketing
winter semester 2021/2022 | Last update: 11.10.2021 | Place course on memo list436302
PS Strategy and Marketing
PS 1
2
positive evaluation of "Einführung in die Wirtschaftswissenschaften"
Block
each semester
German
Development of a theoretical and practical understanding of strategic and marketing specific problems, such as strategy formation and the influence of the marketing approach on strategic analysis and thinking.
Topics of lecture are discussed in greater detail: Strategy as organizational framework, marketing approach, processes and tools to be applied, development of a core strategy, and strategic positioning.
Theory-input, case studies, group presentations, discussions
40 % paper, 50 % group presentations, 10 % class participation
attendance is required
- Matzler/Müller/Mooradian (2010): Strategisches Management - Konzepte und Methoden, Linde Verlag.
- Homburg/ Krohmer (2009): Grundlagen des Marketingmanagements, 2. Aufl., Wiesbaden: Gabler.
- PS-contents
see dates
- SDG 9 - Industry, Innovation, and Infrastructure: Build resilient infrastructure, promote inclusive and sustainable industrialization, and foster innovation.
- SDG 12 - Responsible consumption and production: Ensure sustainable consumption and production patterns.
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Group 0
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| Date | Time | Location | ||
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Tue 2021-10-12
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10.00 - 12.45 | eLecture - online eLecture - online | ||
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Tue 2021-11-09
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10.00 - 12.45 | eLecture - online eLecture - online | ||
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Tue 2021-12-07
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10.00 - 12.45 | eLecture - online eLecture - online | ||
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Tue 2022-01-11
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10.00 - 12.45 | eLecture - online eLecture - online | ||