436320 VU Marketing Management of Services

winter semester 2021/2022 | Last update: 03.03.2022 | Place course on memo list

Department:

Department of Management and Marketing

Instructor:

Univ.-Prof. Dipl.-Kffr. Dr. Nicola Stokburger-Sauer, MBA, +43 512 507 72400

Course number:

436320

Title:

VU Marketing Management of Services

Type/hours:

VU 2

ECTS credits:

Module allocation(s):

SBWL (V) Dienstleistungs- und Tourismusmanagement

prerequisite(s):

The completion of the course “SBWL Tourism and the Service Sector (Basic Course)“ respectively compliance with the current curriculum are required for registration and participation in the course.

Period:

Block

Mode of repetition:

each semester

Language of instruction:

German

Learning Outcome:

Objectives: The course aims at analyzing the objectives and challenges of service management regarding the service product, the delivery process, the physical environment and the involved stakeholders both theoretically and practically.

Contents:

Contents: The psychological fundamentals of service consumption are presented. Challenges and responsibilities of management for a successful service delivery will be discussed. The focus is put on the development of effective

Methods:

Method: Lecture, case studies and discussions, guest speakers, presentations of student teams

Assessment:

Examination modus: Presentations and active participation

Literature:

Lovelock, Christopher, Wirtz, Jochen (2011). Services Marketing. People, Technology, Strategy 7th edition. Pearson, Boston. Selected papers will be available on OLAT

Prerequisites:

Please note that the particular curriculum and degree program determines the preconditions of participation.

OLAT:

https://lms.uibk.ac.at/url/RepositoryEntry/5064556828

Start:

see dates

Sustainable development goals

SDG 4 - Quality education: Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all.
SDG 12 - Responsible consumption and production: Ensure sustainable consumption and production patterns.

Dates

Group 0	Export course dates of this group as iCalendar (.ics) Help
Date	Time	Location
Thu 2021-10-14	09.00 - 10.00	UR 3 (Sowi) UR 3 (Sowi)	Barrier-free
Thu 2021-10-14	10.00 - 11.45	UR 3 (Sowi) UR 3 (Sowi)	Barrier-free
Mon 2021-10-18	09.00 - 11.45	eLecture - online eLecture - online
Tue 2021-10-19	09.00 - 11.45	eLecture - online eLecture - online
Mon 2021-10-25	09.00 - 11.45	eLecture - online eLecture - online
Wed 2021-10-27	09.00 - 11.45	eLecture - online eLecture - online
Thu 2021-10-28	13.00 - 15.45	UR 3 (Sowi) UR 3 (Sowi)	Barrier-free
Wed 2021-11-03	09.00 - 11.45	eLecture - online eLecture - online
Thu 2021-11-04	09.00 - 10.45	eLecture - online eLecture - online
Thu 2022-01-20	12.00 - 13.45	HS 1 (Sowi) HS 1 (Sowi)	Barrier-free	Exam