436404 PS Strategy and Marketing

winter semester 2021/2022 | Last update: 18.07.2022 Place course on memo list
436404
PS Strategy and Marketing
PS 1
2
positive evaluation of "Einführung in die Wirtschaftswissenschaften"
Block
each semester
German
Development of theoretical and practical understanding of strategy formation and marketing, the decisions to be taken, various tools to be applied, and activities to be carried out in different stages of strategy formation.
Topics of lecture are discussed in greater details: The Influence of the Marketing Approach on Strategic Analysis and Thinking, Developing a core strategy: objectives, portfolio, competitive strategy, resource allocation, Strategic positioning: segmentation, differentiation, core competencies, implementation
Theory-Input, Case Studies, Group presentations, discussions

40 % paper, 50 % group presentations, 10 % class participation

attendance is required

Matzler/Müller/Mooradian: Strategisches Management - Konzepte und Methoden, 2010, Linde Verlag Kotler: Grundlagen des Marketing, 2007, Pearson Studium PS-contents
not applicable
see dates
Group 0
Date Time Location
Tue 2021-10-19
10.00 - 12.45 eLecture - online eLecture - online
Tue 2021-11-16
10.00 - 12.45 eLecture - online eLecture - online
Tue 2022-01-11
10.00 - 12.45 HS I (Theologie) HS I (Theologie) Barrier-free
Tue 2022-01-18
10.00 - 12.45 HS I (Theologie) HS I (Theologie) Barrier-free