436404 PS Strategy and Marketing
winter semester 2021/2022 | Last update: 18.07.2022 | Place course on memo list436404
PS Strategy and Marketing
PS 1
2
positive evaluation of "Einführung in die Wirtschaftswissenschaften"
Block
each semester
German
Development of theoretical and practical understanding of strategy formation and marketing, the decisions to be taken, various tools to be applied, and activities to be carried out in different stages of strategy formation.
Topics of lecture are discussed in greater details: The Influence of the Marketing Approach on Strategic Analysis and Thinking, Developing a core strategy: objectives, portfolio, competitive strategy, resource allocation, Strategic positioning: segmentation, differentiation, core competencies, implementation
Theory-Input, Case Studies, Group presentations, discussions
40 % paper, 50 % group presentations, 10 % class participation
attendance is required
Matzler/Müller/Mooradian: Strategisches Management - Konzepte und Methoden, 2010, Linde Verlag
Kotler: Grundlagen des Marketing, 2007, Pearson Studium
PS-contents
see dates
- SDG 5 - Gender equality: Achieve gender equality and empower all women and girls.
Group 0
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Date | Time | Location | ||
Tue 2021-10-19
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10.00 - 12.45 | eLecture - online eLecture - online | ||
Tue 2021-11-16
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10.00 - 12.45 | eLecture - online eLecture - online | ||
Tue 2022-01-11
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10.00 - 12.45 | HS I (Theologie) HS I (Theologie) | Barrier-free | |
Tue 2022-01-18
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10.00 - 12.45 | HS I (Theologie) HS I (Theologie) | Barrier-free |