LFU:online

We will present the basic knowlegde in the fields of tourism destination management and product development as well as tourist behavior, in particular VFR tourism. Students will learn how to analyze theoretical papers, develop empirical surveys and analyze quantitative and qualitative data. Furthermore they will learn how to lead and organize teams, how to work in teams, get insights into the important role of communicationand trust between collaborators. The students will work together on an empirical survey and learn how to create a final project documentation and presentation for the industry.

 tourism and leisure, destination management, product development, innovation

Theory input, theories and concepts, literature review, group work, presentation, discussions, feedback.

individual paper analysis and presentation, group work, class participation, methods exam, attendance of VO 436.410 .

Criteria for successful completion: you need to be positive in each course component.

see Syllabus 

participation requirements see curricula