LFU:online

At the end of this course, students are able (i) to understand key differences between digital products/markets and their traditional counterparts, (ii) to analyze platform business models critically and (iii) to contextualize the process of business analytics in firms. 

This course introduces students to specific features of digital products, services and markets. It focuses on thinking critically about new business models (like digital platforms) and new business processes (like business analytics) which are enabled by current technological developments. 

Part I: Introduction to Digital Business

Part II: Management of Platforms

Part III: Implementation of Business Analytics 

Presentation, class participation, reflection paper, exam.

Will be announced during class.

Positive assessment of four further compulsory modules from the core business area in accordance with § 5 Para. 1

Virtual attendance is compulsory.