LFU:online

Skills for critical examination and presentation of essential methods and strategies in Media Studies applied to a concrete example.

Please notice: This is not a how-to-do-course! Rather it focusses on theory and history of campaigns as forms of communication. We will examine well-known campaigns in literature, journalism and politics to find out the media-strategies and logics of communication that take place in such forms. Finally, we will analyze current campaigns in similar patterns of observation.

Applying methods, discussions and strategies of Media Studies, sample analysis, presentation, discussions

Presentation, term paper

Will be discussed in the first lesson.

For further reading:

Lies, Jan: Art. ›Kampagne‹. In: Jan Lies (Hg.): Public Relations. Ein Handbuch. Konstanz 2008, S. 195–202.

Cf. Curriculum

The course will start at the seckond week. Some dates could be changed in relation to the actual pandemic situation.