608475 SE Fields of Application of Media Research: Campaigns

winter semester 2021/2022 | Last update: 11.07.2023 Place course on memo list
608475
SE Fields of Application of Media Research: Campaigns
SE 2
10
weekly
each semester
German

Skills for critical examination and presentation of essential methods and strategies in Media Studies applied to a concrete example.

Please notice: This is not a how-to-do-course! Rather it focusses on theory and history of campaigns as forms of communication. We will examine well-known campaigns in literature, journalism and politics to find out the media-strategies and logics of communication that take place in such forms. Finally, we will analyze current campaigns in similar patterns of observation.

Applying methods, discussions and strategies of Media Studies, sample analysis, presentation, discussions

Presentation, term paper

Will be discussed in the first lesson.

For further reading:

Lies, Jan: Art. ›Kampagne‹. In: Jan Lies (Hg.): Public Relations. Ein Handbuch. Konstanz 2008, S. 195–202.

 

 

 

Cf. Curriculum

The course will start at the seckond week. Some dates could be changed in relation to the actual pandemic situation.

see dates
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Group 0
Date Time Location
Thu 2021-10-14
15.30 - 17.00 online (Germanistik) online (Germanistik)
Thu 2021-10-21
15.30 - 17.00 online (Germanistik) online (Germanistik)
Thu 2021-10-28
15.30 - 17.00 online (Germanistik) online (Germanistik)
Thu 2021-11-04
15.30 - 17.00 online (Germanistik) online (Germanistik)
Thu 2021-11-11
15.30 - 17.00 online (Germanistik) online (Germanistik)
Thu 2021-11-18
15.30 - 17.00 online (Germanistik) online (Germanistik)
Thu 2021-11-25
15.30 - 17.00 online (Germanistik) online (Germanistik)
Thu 2021-12-02
15.30 - 17.00 online (Germanistik) online (Germanistik)
Thu 2021-12-09
15.30 - 17.00 online (Germanistik) online (Germanistik)
Thu 2021-12-16
15.30 - 17.00 online (Germanistik) online (Germanistik)
Thu 2022-01-13
15.30 - 17.00 online (Germanistik) online (Germanistik)
Thu 2022-01-20
15.30 - 17.00 online (Germanistik) online (Germanistik)
Thu 2022-01-27
15.30 - 17.00 online (Germanistik) online (Germanistik)
Thu 2022-02-03
15.30 - 17.00 online (Germanistik) online (Germanistik)