608475 SE Fields of Application of Media Research: Campaigns
winter semester 2021/2022 | Last update: 08.06.2022 | Place course on memo listSkills for critical examination and presentation of essential methods and strategies in Media Studies applied to a concrete example.
Please notice: This is not a how-to-do-course! Rather it focusses on theory and history of campaigns as forms of communication. We will examine well-known campaigns in literature, journalism and politics to find out the media-strategies and logics of communication that take place in such forms. Finally, we will analyze current campaigns in similar patterns of observation.
Applying methods, discussions and strategies of Media Studies, sample analysis, presentation, discussions
Presentation, term paper
Will be discussed in the first lesson.
For further reading:
Lies, Jan: Art. ›Kampagne‹. In: Jan Lies (Hg.): Public Relations. Ein Handbuch. Konstanz 2008, S. 195–202.
Cf. Curriculum
The course will start at the seckond week. Some dates could be changed in relation to the actual pandemic situation.
- Faculty of Language, Literature and Culture
- Complementary Subject Areas (30 ECTS-Credits)
- Master's Programme Media according to the curriculum 2010 (120 ECTS-Credits, 4 semesters)
- Master's Programme German Philology according to the curriculum 2009 (120 ECTS-Credits, 4 semesters)
- Minors (Complementary Subject Area)
- SDG 4 - Quality education: Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all.