LFU:online

Department of Banking and Finance Department of Banking and Finance

OR i. R. Mag. Elke Gudrun Kitzelmann OR i. R. Mag. Elke Gudrun Kitzelmann

434451

PS International Management: Intercultural Communication

PS 2

3,5

Only for IWW students who have already completed their compulsory year abroad and ERASMUS exchange students - English language knowledge at a very high level !! Academic writing (concept of intellectual property, direct & indirect quoting) is a prerequisite for this course !

Block

each semester

English

Intercultural Communication is the management of messages for the purpose of creating meaning across cultures. Culture can be defined as “A socially constructed and historically transmitted pattern of symbols, meanings, apprentices, and rules.” Or, as Hofstede expressed it, it is “The collective programming of the mind which distinguishes the members of one category of people from another”. When Europeans communicate the follow patterns of communication programmed into them in various stages of their childhood and adult life. Ever seen a Chinese film? Then you will understand that expressions differ with the cultural background.

This forum starts with an introductory course in culture, cultural awareness and cultural theory. Without proper knowledge of how cultures are different and unique and without the respect for otherness you will never be able to communicate efficiently in business; your own culture will work as a filter through which the recipients have to understand your message. Admittedly, some cultures are so close that the cultural distance is small - but exactly in these cases the dangers are even more important if you take similarity for granted. After the introductory course you may access the European database covering 22 countries and regions for knowledge and inspiration. Do not expect to learn all this be heart - it will take you years. Instead select a few, e.g. 4 or 5 different countries, and practise on those. Each section has a profile with easily identifiable structure and content.

Weekly written assignments, tests and suggestions for projects

When Cultures Collide (Richard D. Lewis) (Nicholas Brealey Publishing) Revised Edition 2001 Dynamics of Intercultural Communication (Carley H. Dodd) McGraww-Hill 5th Edition Internet resources: Hofstede, Gesteland, Gullestrup, Trompenaars, Geertz et al.

only for IWW students who have already completed their compulsory year abroad and ERASMUS exchange students - English language knowledge at a very high level !!

Tue, March 8th 2022 - 11.00 am - HS 1 - 1st session compulsory !!

Online course !! - only for IWW students who have already completed their compulsory year abroad and ERASMUS exchange students - English language knowledge at a very high level !!

Tue, March 8th - 10.00 am - HS 1 - 1st session compulsory !!

08.03.2022