434456 PS International Management: International Marketing

Sommersemester 2022 | Stand: 12.04.2022 LV auf Merkliste setzen
434456
PS International Management: International Marketing
PS 2
3,5
1. DP IWW or ERASMUS / international student / SBWL GL Marketing
Block
jährlich
Englisch

It is the aim of the course to facilitate the students knowledge and understanding of terms, theories and business models which can be applied in describing, researching and solving concrete problem issues for companies on the industrial market (B2B). Furthermore it is the aim, that the student is acquiring skills in selecting and applying these, as well as skills in arguing for solutions addressing problem issues, so that the student acquire competence in handling complex situations, on behalf of companies in the industrial market on a planning level.

It is the objective that the student can:

·      Identify, describe, explain and analyze concrete problem issues for companies on the industrial market

·      Select, discuss and apply models and theories to found solutions for companies in domestic and international industrial markets

Companies relations with other companies (customers, suppliers and partners) in domestic as well as international markets is increasingly contributing to the industrial countries BNP. Therefore, it is necessary to aquire a basic understanding of these companies in order to create international growth.

The course will deal with relations and relation development, industrial buyer behaviour, segmentation of industrial markets, sourcing, internationalization theory and design of international marketing channels.

Blended learning course - presence class with online & self study periods.

Written assignments, group work and presentations and written final exam.

Business Marketing Management: B2B, Hutt & Speh 11 ed. Thomson/South-Western 2013/2010

Selected readings from:

Global Marketing, - Part III “Market Entry Strategies”, Hollensen, 5 ed. Prentice Hall 2011,

Only for IWW students who have already completed their compulsory year abroad and ERASMUS exchange students - English language knowledge at a very high level !!

 

Blended learning course !! (online & presence in class)

Tue, March 8th 2022 - 11.00 am - HS 1 - 1st session compulsory !!

08.03.2022
Gruppe 0
Datum Uhrzeit Ort
Di 08.03.2022
11.00 - 12.45 HS 1 (Sowi) HS 1 (Sowi) Barrierefrei Vorbesprechung
Mo 25.04.2022
19.00 - 22.00 eLecture - online eLecture - online
Di 26.04.2022
17.00 - 22.00 eLecture - online eLecture - online
Mi 27.04.2022
12.00 - 15.45 eLecture - online eLecture - online
Mi 27.04.2022
14.00 - 18.00 eLecture - online eLecture - online
Do 28.04.2022
13.00 - 20.00 eLecture - online eLecture - online
Fr 29.04.2022
12.00 - 20.00 eLecture - online eLecture - online
Sa 30.04.2022
08.00 - 18.00 eLecture - online eLecture - online
Di 03.05.2022
12.00 - 15.45 eLecture - online eLecture - online
Di 03.05.2022
17.00 - 22.00 eLecture - online eLecture - online
Mi 04.05.2022
12.00 - 15.45 eLecture - online eLecture - online
Mi 04.05.2022
14.00 - 18.00 eLecture - online eLecture - online
Do 05.05.2022
13.00 - 19.00 eLecture - online eLecture - online
Fr 06.05.2022
08.00 - 17.45 eLecture - online eLecture - online