434456 PS International Management: International Marketing

summer semester 2022 | Last update: 12.04.2022 Place course on memo list
434456
PS International Management: International Marketing
PS 2
3,5
1. DP IWW or ERASMUS / international student / SBWL GL Marketing
Block
annually
English
Intercultural Communication is the management of messages for the purpose of creating meaning across cultures. Culture can be defined as “A socially constructed and historically transmitted pattern of symbols, meanings, apprentices, and rules.” Or, as Hofstede expressed it, it is “The collective programming of the mind which distinguishes the members of one category of people from another”. When Europeans communicate the follow patterns of communication programmed into them in various stages of their childhood and adult life. Ever seen a Chinese film? Then you will understand that expressions differ with the cultural background.
This forum starts with an introductory course in culture, cultural awareness and cultural theory. Without proper knowledge of how cultures are different and unique and without the respect for otherness you will never be able to communicate efficiently in business; your own culture will work as a filter through which the recipients have to understand your message. Admittedly, some cultures are so close that the cultural distance is small - but exactly in these cases the dangers are even more important if you take similarity for granted. After the introductory course you may access the European database covering 22 countries and regions for knowledge and inspiration. Do not expect to learn all this be heart - it will take you years. Instead select a few, e.g. 4 or 5 different countries, and practise on those. Each section has a profile with easily identifiable structure and content.
Finally, as a third part you will find assignments, tests and suggestions for projects which will enable you to use your intercultural skills in a proper context. This will ensure that the competences you develop are ready for use when you need them most. This course is an online course organised on e-campus with only few classes !
Weekly written assignments, tests and suggestions for projects
When Cultures Collide (Richard D. Lewis) (Nicholas Brealey Publishing) Revised Edition 2001 Dynamics of Intercultural Communication (Carley H. Dodd) McGraww-Hill 5th Edition Internet resources: Hofstede, Gesteland, Gullestrup, Trompenaars, Geertz et al.

only for IWW students who have already completed their compulsory year abroad and ERASMUS exchange students - English language knowledge at a very high level !!

Online course !! - only for IWW students who have already completed their compulsory year abroad and ERASMUS exchange students - English language knowledge at a very high level !!

Tue, March 8th 2022 - 11.00 am - HS 1 - 1st session compulsory !!


08.03.2022
Group 0
Date Time Location
Tue 2022-03-08
11.00 - 12.45 HS 1 (Sowi) HS 1 (Sowi) Barrier-free Vorbesprechung
Mon 2022-04-25
19.00 - 22.00 eLecture - online eLecture - online
Tue 2022-04-26
17.00 - 22.00 eLecture - online eLecture - online
Wed 2022-04-27
12.00 - 15.45 eLecture - online eLecture - online
Wed 2022-04-27
14.00 - 18.00 eLecture - online eLecture - online
Thu 2022-04-28
13.00 - 20.00 eLecture - online eLecture - online
Fri 2022-04-29
12.00 - 20.00 eLecture - online eLecture - online
Sat 2022-04-30
08.00 - 18.00 eLecture - online eLecture - online
Tue 2022-05-03
12.00 - 15.45 eLecture - online eLecture - online
Tue 2022-05-03
17.00 - 22.00 eLecture - online eLecture - online
Wed 2022-05-04
12.00 - 15.45 eLecture - online eLecture - online
Wed 2022-05-04
14.00 - 18.00 eLecture - online eLecture - online
Thu 2022-05-05
13.00 - 19.00 eLecture - online eLecture - online
Fri 2022-05-06
08.00 - 17.45 eLecture - online eLecture - online