LFU:online

The graduates have basic methodological and theoretical knowledge of media and communication research and are able to critically assess research results. Furthermore, they have a basic understanding of the applicability of theories of media and communication studies.

This VU is an introduction to qualitative and quantitative methods of empirical media and communication research. After elaborating basic concepts and methodological foundations such as qualitative vs. quantitative paradigm and qualitative and quantitative research processes, we will actively deal with different methods (e.g. content analysis, image analysis, survey).

Lecture with exercises by students

Active participation, submissions of exercises throughout the semester

Literature will be announced at the beginning of the course.

"Active bachelor's programme"
The minor “Media and Communication” covering 30 ECTS-Credits can be selected by degree students  of  Bachelor’s  programmes  at  the  University  of  Innsbruck,  providing  the  relevant curriculum allows for the option to pass a minor.