LFU:online

Examination of fundamental questions in advertising language, forms and strategies; introduction to and testing of qualitative methods of Language Analysis

Advertising is part of our daily life you cannot elude. With recourse to different media and efficient strategies products and services should be disposed at a profit.

You will get an overview of advertising language with its forms, functions and intentions. After introduction in theoretics you will analyze and discuss different kinds of advertising.

Basic reading, lecture, discussion, group work, sample analysis

Presentation of basic reading (group work), analysis and discussion, term paper

Janich, Nina (2013): Werbesprache. Ein Arbeitsbuch. 6., durchges. und korrigierte Aufl. Tübingen: narr studienbücher.

Cf. Curriculum

You`ll get the literature in digital form