436011 PS Strategy and Marketing

summer semester 2023 | Last update: 20.03.2023 | Place course on memo list

Department:

Department of Management and Marketing

Instructor:

Lisa Schoner-Schatz, BSc MSc, +43 512 507 72316

Course number:

436011

Title:

PS Strategy and Marketing

Type/hours:

PS 1

ECTS credits:

Module allocation(s):

GdM: Strategie und Marketing

prerequisite(s):

positive evaluation of "Einführung in die Wirtschaftswissenschaften"

Period:

weekly

Mode of repetition:

each semester

Language of instruction:

German

Learning Outcome:

Development of a theoretical and practical understanding of strategic and marketing specific problems, such as strategy formation and the influence of the marketing approach on strategic analysis and thinking.

Contents:

Topics of lecture are discussed in greater detail: Strategy as organizational framework, marketing approach, processes and tools to be applied, development of a core strategy, and strategic positioning.

Methods:

Theory-input, case studies, group presentations, discussions

Assessment:

40 % paper, 50 % group presentations, 10 % class participation

attendance is required

Literature:

Matzler/Müller/Mooradian (2010): Strategisches Management - Konzepte und Methoden, Linde Verlag.
Homburg/ Krohmer (2009): Grundlagen des Marketingmanagements, 2. Aufl., Wiesbaden: Gabler.
PS-contents

OLAT:

https://lms.uibk.ac.at/url/RepositoryEntry/5394628661

Start:

see dates

Dates

Group 0	Export course dates of this group as iCalendar (.ics) Help
Date	Time	Location
Thu 2023-03-16	09.45 - 11.15	SR 3 (Sowi) SR 3 (Sowi)	Barrier-free
Mon 2023-03-20	09.45 - 11.15	SR 17 (Sowi) SR 17 (Sowi)	Barrier-free
Thu 2023-05-04	16.45 - 18.15	eLecture - online eLecture - online
Mon 2023-06-05	09.45 - 11.15	SR 12 (Sowi) SR 12 (Sowi)	Barrier-free
Mon 2023-06-12	09.45 - 11.15	SR 17 (Sowi) SR 17 (Sowi)	Barrier-free
Thu 2023-06-15	08.00 - 09.30	SR 16 (Sowi) SR 16 (Sowi)	Barrier-free