621185 VO Sportsmarketing, Sponsoring & Retail Markets

summer semester 2023 | Last update: 28.09.2023 Place course on memo list
VO Sportsmarketing, Sponsoring & Retail Markets
VO 1

The course participants will develop an understanding on the basics of general marketing theory. Furthermore, the students will learn to apply the theoretical understanding on the current challenges and developments in sports markets. Overall, the course offers insights on the needs for novel marketing approaches in sports markets.

The course deals with theoretical and practical insights of marketing of the sport organizations, clubs & leagues, sports events as well as marketing in the sporting goods industry. Moreover, theory of sports sponsoring and its practical implications will be discussed.

Case examples will provide deeper insights into the contemporary challenges in sports markets and reasons behind the needs for novel approach in marketing.

Lecture, guest lectures, discussion and group work.

Reflection paper



Subjects matter:
LE 1: Sportsindustry
LE 2: Sportsindustry
LE3: Sportsmarketing
LE4: Sponsoring

see dates
Group 0
Date Time Location
Thu 2023-03-09
13.00 - 16.00 S14 S14
Thu 2023-03-30
13.00 - 17.00 S14 S14
Thu 2023-05-11
13.00 - 17.00 S14 S14
Thu 2023-06-22
11.00 - 13.15 S01 S01 1. Prüfung
Fri 2023-09-29
10.00 - 12.30 S01 S01 2. Prüfung
Fri 2024-01-26
10.00 - 12.30 S01 S01 3. Prüfung