436012 PS Strategy and Marketing

winter semester 2023/2024 | Last update: 19.09.2023 Place course on memo list
436012
PS Strategy and Marketing
PS 1
2
positive evaluation of "Einführung in die Wirtschaftswissenschaften"
Block
each semester
German

Development of a theoretical and practical understanding of strategic and marketing specific problems, such as strategy formation and the influence of the marketing approach on strategic analysis and thinking.

Topics of lecture are discussed in greater detail: Strategy as organizational framework, marketing approach, processes and tools to be applied, development of a core strategy, and strategic positioning.

Theory-input, case studies, group presentations, discussions

40 % paper, 50 % group presentations, 10 % class participation

attendance is required

  • Homburg, Christian (2017): Grundlagen des Marketingmanagements: Einführung in Strategie, Instrumente, Umsetzung und Unternehmensführung, 5. Auflage, Wiesbaden: Gabler.
  • Matzler, Kurt, Julia Müller-Seeger, Julia Hautz und Todd A. Mooradian (2021): Strategisches Management: Konzepte und Methoden, 3. Auflage, Wien: Linde.
  • PS-contents
see dates
  • SDG 4 - Quality education: Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all.
Group 0
Date Time Location
Fri 2023-10-13
08.00 - 09.30 SR 16 (Sowi) SR 16 (Sowi) Barrier-free
Fri 2023-10-20
08.00 - 09.30 SR 16 (Sowi) SR 16 (Sowi) Barrier-free
Fri 2023-11-24
08.00 - 09.30 SR 16 (Sowi) SR 16 (Sowi) Barrier-free
Fri 2023-12-15
08.00 - 09.30 SR 16 (Sowi) SR 16 (Sowi) Barrier-free
Fri 2024-01-12
08.00 - 09.30 SR 16 (Sowi) SR 16 (Sowi) Barrier-free
Fri 2024-01-12
13.15 - 14.45 eLecture - online eLecture - online
Fri 2024-01-19
08.00 - 09.30 SR 16 (Sowi) SR 16 (Sowi) Barrier-free