436303 PS Strategy and Marketing

winter semester 2023/2024 | Last update: 22.09.2023 Place course on memo list
436303
PS Strategy and Marketing
PS 1
2
positive evaluation of "Einführung in die Wirtschaftswissenschaften"
weekly
each semester
German

Development of a theoretical and practical understanding of strategic and marketing specific problems, such as strategy formation and the influence of the marketing approach on strategic analysis and thinking.

Topics of lecture are discussed in greater detail: Strategy as organizational framework, marketing approach, processes and tools to be applied, development of a core strategy, and strategic positioning.

Theory-input, case studies, group presentations, discussions

40 % paper, 50 % group presentations, 10 % class participation

attendance is required

  • Matzler/Müller/Mooradian (2010): Strategisches Management - Konzepte und Methoden, Linde Verlag.
  • Homburg/  Krohmer (2009): Grundlagen des Marketingmanagements, 2. Aufl., Wiesbaden: Gabler.
  • PS-contents
see dates
Group 0
Date Time Location
Mon 2023-10-09
11.30 - 13.00 SR 12 (Sowi) SR 12 (Sowi) Barrier-free
Mon 2023-10-16
11.30 - 13.00 SR 2 (Sowi) SR 2 (Sowi) Barrier-free
Mon 2023-11-06
11.30 - 13.00 SR 19 (Sowi) SR 19 (Sowi) Barrier-free
Mon 2023-11-27
11.30 - 13.00 SR 19 (Sowi) SR 19 (Sowi) Barrier-free
Mon 2023-12-04
11.30 - 13.00 SR 19 (Sowi) SR 19 (Sowi) Barrier-free
Mon 2023-12-11
11.30 - 13.00 SR 19 (Sowi) SR 19 (Sowi) Barrier-free
Fri 2024-01-12
13.15 - 14.45 eLecture - online eLecture - online Individual Assignment