LFU:online

At the end of this course, students will be able to … 

-          understand the impact of different cultures, environments, and ethical concerns on the success of global companies and networks, 

-          understand and find solutions for the particular problems of globally managing non-profit, B2B automotive industry, e-services and tourism businesses 

-          determine and justify the best suited growth / entry mode in selected markets, 

-          discuss the selection of and relationship management with distribution partners, and 

-          develop international multi-channel sales and marketing strategies 

-          are equipped with the knowledge on how to strengthen, co-develop and co-construct a reinventing global corporate brand 

Students will use e-case studies (within the environment of the European region) and other methods to: (1) build and enhance their understanding of the constraints faced by managers within a global business setting, and (2) develop their ability to analyze/discuss the decisions made by managers given these constraints.

This course intention is to reflect main insights into differences and cohesions of global environments, cultures, and regulations and develop internationally successful market strategies and collaborative leadership. Students are equipped to investigate into different businesses and their specificities through literature review, discussion, case study analysis and guest speakers from diverse international businesses/NPO’s. Students will identify the importance of the specific resources and capabilities needed for international management; develop their reflective capabilities to assess the attractiveness of current and potential (e-)markets; assess the strategic (SMART) fit of differentiating competencies with attractive markets; learn how to implement adequate organizational structures, and establish culturally sensitive and participative leadership. 

The University of New Orleans International Summer School program has a mandatory class attendance policy. All students are required to attend class for all morning classes and any required afternoon and/or weekend fields trips and lectures. No unexcused absences are allowed. However, LFU students who have to miss a UNO class due to LFU examinations in the first two weeks of our program, can receive one excused absence for this. Any further unexcused absences will result in an academic penalty. Each faculty member determines the penalty for missed classes. Most professors deduct a letter grade for each additional missed class day. For details, please refer to your course syllabi, which will be distributed on the first day of class. The listed ECTS credits are a recommendation by the University of New Orleans Innsbruck Summer School, based on contact hours, anticipated out-of-classroom requirements such as field trips, and projected workload for readings, assignments, and exam preparation. Mail: Center-New-Orleans@uibk.ac.at