436009 PS Strategy and Marketing
summer semester 2024 | Last update: 31.01.2024 | Place course on memo list436009
PS Strategy and Marketing
PS 1
2
positive evaluation of "Einführung in die Wirtschaftswissenschaften"
weekly
each semester
English
Development of a theoretical and practical understanding of strategic and marketing specific problems, such as strategy formation and the influence of the marketing approach on strategic analysis and thinking.
Topics of lecture are discussed in greater detail: Strategy as organizational framework, marketing approach, processes and tools to be applied, development of a core strategy, and strategic positioning.
Theory-input, case studies, group presentations, discussions
40 % paper, 50 % group presentations, 10 % class participation
attendance is required
- Matzler/Müller/Mooradian (2010): Strategisches Management - Konzepte und Methoden, Linde Verlag.
- Homburg/ Krohmer (2009): Grundlagen des Marketingmanagements, 2. Aufl., Wiesbaden: Gabler.
- PS-contents
see dates
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Group 0
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| Date | Time | Location | ||
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Wed 2024-03-06
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08.00 - 09.30 | SR 16 (Sowi) SR 16 (Sowi) | Barrier-free | |
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Wed 2024-03-13
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08.00 - 09.30 | SR 12 (Sowi) SR 12 (Sowi) | Barrier-free | |
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Wed 2024-04-10
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08.00 - 09.30 | SR 16 (Sowi) SR 16 (Sowi) | Barrier-free | |
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Wed 2024-05-15
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08.00 - 09.30 | SR 17 (Sowi) SR 17 (Sowi) | Barrier-free | |
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Fri 2024-05-17
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16.45 - 18.15 | eLecture - online eLecture - online | ||
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Wed 2024-05-22
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08.00 - 09.30 | SR 17 (Sowi) SR 17 (Sowi) | Barrier-free | |
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Wed 2024-05-29
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08.00 - 09.30 | SR 16 (Sowi) SR 16 (Sowi) | Barrier-free | |