LFU:online

Specialized knowledge of a fundamental field of Media Communications and the skill for critical analysis of media products.

Social parainteraction refers to a form of social interaction that only appears to be mutual. One feels, for example, that they know a person from the radio or an Insta-star well and are in some sort of social relationship and interaction with them. Often, however, usually in mass media and social media, the interaction is not based on reciprocity and is then a "pseudo-interaction."

In the course, we elaborate on the concept of social parainteraction (also referred to as parasocial interaction) and compare it with mechanisms of genuine social interaction. We examine social parainteraction in multimodal text-image or video data and thus also deal with the procedure for analyzing such data.

Lecture, exercises and discussions, project work in small groups

Project presentations in small groups, written elaboration including a formulated analysis of self-selected examples

Will be discussed during the first course.

Cf. Curriculum