LFU:online

Specialized knowledge in a central area of media communication that builds on the latest findings in media research and serves as a basis for innovative thinking and research approaches. Competence in applying this knowledge reflectively to the critical analysis of media products.

The lecture with practical exercises focuses on critically engaging with multimodal communication on social media and gaining an in-depth understanding of the social media landscape. From theoretical foundations to practical research applications, we will analyze and investigate social media content in this course.

The course is divided into three parts:

1. In the first part, theoretical foundations on social media communication, multimodality, and media use, reception, and effects will be conveyed and discussed in a lecture format.

2. In the second part, students will be introduced to qualitative research methods in multimodal social media analysis.

3. In the third part, the practical exercises, students will apply the acquired knowledge and methods in empirical research projects in small groups. The results will be evaluated and presented collectively.

I look forward to exploring the current social media landscape with you in this seminar and guiding you through your research projects!

Project work in small groups, discussion, presentation, critical reflection

Active participation, design and implementation of an individual research project, presentation of the results

to be announced

Cf. Curriculum