Courses



Elective Module 7: SBWL Marketing (Basic Course) (7.5 ECTS-Credits, 4 h)
Prerequisites for registration: Positive completion of the compulsory module "Fundamentals of Management: Strategy and Marketing" according to § 6 Para 2 No 5 and four additional compulsory modules from the core area of management according to § 6 Para 2.
Learning Outcome: Students acquire specialized knowledge of marketing, the competence to analyze, discuss and develop possible solutions to advanced business issues, as well as presentation and communication skills.
If you are interested in a master program at the School of Management (Master Program in Accounting, Master Program in Auditing and Taxation; Master Program in Banking and Finance, and Master Program in Strategic Management), please be aware of the qualitative admission requirements in effect from WS 15/16 onwards, since they might have consequences for your choice of Special Business Administration ("SBWL") courses.
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ML
436210
VO Strategy-, Information- and Value-Creation-Processes (VO / 2h / 4 ECTS-AP)
Sabrina Gabl, Mathias Streicher
Details of this course
436211
PS Strategy-, Information- and Value-Creation Processes (PS / 2h / 3,5 ECTS-AP)
Sabrina Gabl, Mathias Streicher
Details of this course
ML
436212
VO Strategy-, Information- and Value-Creation-Processes (in Retailing) (VO / 2h / 4 ECTS-AP)
Günther Botschen, Eva Thelen
Details of this course
436213
PS Strategy-, Information- and Value-Creation-Processes (in Retailing) (PS / 2h / 3,5 ECTS-AP)
Günther Botschen, Eva Thelen
Details of this course

Notes:
  • There may still be changes in the courses offered as well as room allocation and course dates.
  • The course descriptions found in the English version of the course catalogue are for informational purposes only. Authoritative information can be found in the "Vorlesungsverzeichnis" (German version of the course catalogue).