Courses



Elective Module 4: SBWL Marketing (Intermediate) (7.5 ECTS-Credits, 4 h)
Prerequisites for registration: Positive completion of the elective module "SBWL Marketing (Basic Course)" according to § 7 Para 2 No 7.
Learning Outcome: Students acquire in-depth specialized knowledge of operative strategic marketing, the competence to discuss and develop possible solutions to advanced business issues, as well as advanced presentation and communication skills.
If you are interested in a master program at the School of Management (Master Program in Accounting, Master Program in Auditing and Taxation; Master Program in Banking and Finance, and Master Program in Strategic Management), please be aware of the qualitative admission requirements in effect from WS 15/16 onwards, since they might have consequences for your choice of Special Business Administration ("SBWL") courses.
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ML
436214
VO Information- and Value-Generation-Processes (VO / 2h / 4 ECTS-AP)
Christine Kittinger, Verena Wieser
Details of this course
436215
SE Information- and Value-Generation-Processes (SE / 2h / 3,5 ECTS-AP)
Christine Kittinger, Verena Wieser
Details of this course
ML
436216
VO Information- and Value-Generation-Processes (in Retailing) (VO / 2h / 4 ECTS-AP)
Günther Botschen, Eva Thelen
Details of this course
436217
SE Information- and Value-Generation-Processes (in Retailing) (SE / 2h / 3,5 ECTS-AP)
Günther Botschen, Eva Thelen
Details of this course

Notes:
  • There may still be changes in the courses offered as well as room allocation and course dates.
  • The course descriptions found in the English version of the course catalogue are for informational purposes only. Authoritative information can be found in the "Vorlesungsverzeichnis" (German version of the course catalogue).