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Compulsory Module 5: Fundamentals of Management: Strategy and Marketing (7.5 ECTS-Credits, 4 h)
Prerequisites for registration: Positive completion of the compulsory module "Introduction to Management" according to § 6 Para 1 No 1 and "Introduction to Economics" according to § 6 Para 1 No 2.
Learning Outcome: Students gain an overview of management and acquire the competence to analyze, discuss, and develop possible solutions to elementary business issues.
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OLAT ML
436300
VO Strategy and Marketing (VO / 3h / 5 ECTS-AP)
Kurt Matzler, Nicola Stokburger-Sauer
Details of this course
OLAT ML
436001
PS Strategy and Marketing (PS / 1h / 2,5 ECTS-AP)
Wolfgang Kathan
Details of this course
OLAT ML
436002
PS Strategy and Marketing (PS / 1h / 2,5 ECTS-AP)
Manuela Oberhofer
Details of this course
OLAT ML
436003
PS Strategy and Marketing (PS / 1h / 2,5 ECTS-AP)
Bright Adu Nketia
Details of this course
OLAT ML
436004
PS Strategy and Marketing (PS / 1h / 2,5 ECTS-AP)
Nicolas Stühlinger
Details of this course
OLAT ML
436201
PS Strategy and Marketing (PS / 1h / 2,5 ECTS-AP)
Philipp Karl Wegerer
Details of this course
OLAT ML
436202
PS Strategy and Marketing (PS / 1h / 2,5 ECTS-AP)
Philipp Gamper
Details of this course
OLAT ML
436301
PS Strategy and Marketing (PS / 1h / 2,5 ECTS-AP)
Michael Radner
Details of this course
OLAT ML
436302
PS Strategy and Marketing (PS / 1h / 2,5 ECTS-AP)
Michael Radner
Details of this course
OLAT ML
436303
PS Strategy and Marketing (PS / 1h / 2,5 ECTS-AP)
Johanna Zanon
Details of this course
OLAT ML
436304
PS Strategy and Marketing (PS / 1h / 2,5 ECTS-AP)
Saara Maija Ulriikka Ahteela
Details of this course

Notes:
  • There may still be changes in the courses offered as well as room allocation and course dates.
  • The course descriptions found in the English version of the course catalogue are for informational purposes only. Authoritative information can be found in the "Vorlesungsverzeichnis" (German version of the course catalogue).