LFU:online

Prerequisites for registration: Positive completion of the mandatory courses referred to in § 7 (2 and 3).

Learning Outcome: Students develop the competence to actively design innovation management processes in organizations.

Prerequisites for registration: Positive completion of the mandatory courses referred to in § 7 (2 and 3).

Learning Outcome: Students will acquire the competence to analyze and understand customer behavior and to deduce practical implications.

Prerequisites for registration: Positive completion of the mandatory courses referred to in § 7 (2 and 3).

Learning Outcome: Students develop the competence to apply tools for developing and building brands at contact points in a brand-compliant manner.

Prerequisites for registration: Positive completion of the mandatory courses referred to in § 7 (2 and 3).

Learning Outcome: Students acquire the competence to research and understand the behavior of consumers, brand stakeholders and brand cultures and to apply that knowledge in a brandcompliant way.

Prerequisites for registration: Positive completion of the mandatory courses referred to in § 7 (2 and 3).

Learning Outcome: Students improve their competence in developing and marketing services.

Prerequisites for registration: Positive completion of the mandatory courses referred to in § 7 (2 and 3).

Learning Outcome: Students acquire the competence to reflect on issues involved in managing internationally operating organizations and to develop suitable solutions.

Prerequisites for registration: Positive completion of the mandatory courses referred to in § 7 (2 and 3).

Learning Outcome: Students develop the competence to assess opportunities and risks generated by the internet and social media, while at the same time acquiring practical knowhow about several online marketing methods and techniques.

Prerequisites for registration: Positive completion of the mandatory courses referred to in § 7 (2 and 3).

Learning Outcome: Students acquire the competence to evaluate concepts, strategies, and instruments of customer relationship management and to apply them to marketing management.

Prerequisites for registration: Positive completion of the mandatory courses referred to in § 7 (2 and 3).

Learning Outcome: Students acquire the competence to reflect on current societal issues created by scarce resources and their consequences from a strategic perspective; they learn how to develop alternative models to current management and production systems.