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Elective Module 3: Brand Monitoring (10 ECTS-Credits, 4 h)
Prerequisites for registration: Positive completion of the mandatory courses referred to in § 7 (2 and 3).
Learning Outcome: Students develop the competence to design systems for monitoring brand development.
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ML
436224
VU Brand Monitoring (VU / 2h / 5 ECTS-AP)
Oliver Koll, Maria Kreuzer
Details of this course
OLAT ML
436225
SE Brand Monitoring (SE / 2h / 5 ECTS-AP)
Oliver Koll, Maria Kreuzer
Details of this course

Notes:
  • There may still be changes in the courses offered as well as room allocation and course dates.
  • The course descriptions found in the English version of the course catalogue are for informational purposes only. Authoritative information can be found in the "Vorlesungsverzeichnis" (German version of the course catalogue).