Courses
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Elective Module 1: Entrepreneurship (10 ECTS-Credits, 4 h)
(no courses)
Prerequisites for registration: Positive completion of the mandatory courses referred to in § 7 (2 and 3).
Learning Outcome: Students develop the competence to design and implement entrepreneurial ventures.
Elective Module 2: Marketing Performance Management (10 ECTS-Credits, 4 h)
(no courses)
Prerequisites for registration: Positive completion of the mandatory courses referred to in § 7 (2 and 3).
Learning Outcome: Students develop an understanding of marketing performance indicators with an emphasis on customer equity, brand equity and benchmarking and apply them when
planning marketing measures.
planning marketing measures.
Elective Module 3: Brand Monitoring (10 ECTS-Credits, 4 h)
(no courses)
Prerequisites for registration: Positive completion of the mandatory courses referred to in § 7 (2 and 3).
Learning Outcome: Students develop the competence to design systems for monitoring brand development.
Elective Module 4: Retail Brands and Store Branding (10 ECTS-Credits, 4 h)
(no courses)
Prerequisites for registration: Positive completion of the mandatory courses referred to in § 7 (2 and 3).
Learning Outcome: Students learn how retail organizations can develop their brand identity and employ it in a multi-sensory and effective way at contact points with customers and other
system partners.
system partners.
Elective Module 5: Creativity and Change Management (10 ECTS-Credits, 4 h)
(no courses)
Prerequisites for registration: Positive completion of the mandatory courses referred to in § 7 (2 and 3).
Learning Outcome: Students develop the competence to design and foster creative processes and to trigger and implement change in a sustainable manner.
Elective Module 6: Current Topics in Strategy and Marketing (10 ECTS-Credits, 4 h)
(no courses)
Prerequisites for registration: Positive completion of the mandatory courses referred to in § 7 (2 and 3).
Learning Outcome: Students acquire the competence to critically reflect on and apply new concepts, techniques and methods in strategy and marketing.
Elective Module 7: Management Accounting (10 ECTS-Credits, 4 h)
(no courses)
Prerequisites for registration: Positive completion of the mandatory courses referred to in § 7 (2 and 3).
Learning Outcome: Students understand central management accounting concepts and instruments.
Elective Module 8: Human Resource Management (10 ECTS-Credits, 4 h)
(no courses)
Prerequisites for registration: Positive completion of the mandatory courses referred to in § 7 (2 and 3).
Learning Outcome: Students develop the competence to analyze the consequences of current HR approaches and practices for organizations and their workforce from alternative theoretical perspectives.
Elective Module 9: SAP Powered Strategic Enterprise Management (10 ECTS-Credits, 4 h)
(no courses)
Prerequisites for registration: Positive completion of the mandatory courses referred to in § 7 (2 and 3).
Learning Outcome: Students learn how to work with SAP software.