Courses



Elective Module: Modules from other Master Programs of the University of Innsbruck School of Management (10 ECTS-Credits, 4 h)
Prerequisites for registration: The prerequisites of the respective curricula do apply.
Learning Outcome: The learning objectives of the respective courses give the student insight into other subjects.
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Elective Module: Entrepreneurship (10 ECTS-Credits, 4 h) (no courses)
Prerequisites for registration: positive completion of the mandatory courses referred to in § 7 (2 and 3)
Learning Outcome: Students develop the competence to design and implement entrepreneurial ventures.
Elective Module: Marketing Performance Management (10 ECTS-Credits, 4 h) (no courses)
Prerequisites for registration: positive completion of the mandatory courses referred to in § 7 (2 and 3)
Learning Outcome: Students develop an understanding of marketing performance indicators with an emphasis on customer equity, brand equity and benchmarking and apply them when planning marketing measures.
Elective Module: Current Topics in Strategy & Marketing (10 ECTS-Credits, 4 h) (no courses)
Prerequisites for registration: ositive completion of the mandatory courses referred to in § 7 (2 and 3)
Learning Outcome: Students acquire the competence to critically reflect on and apply new concepts, techniques and methods in strategy and Marketing.
Elective Module: Creativity & Change Management (10 ECTS-Credits, 4 h) (no courses)
Prerequisites for registration: positive completion of the mandatory courses referred to in § 7 (2 and 3)
Learning Outcome: Students develop the competence to design and foster creative processes and to trigger and implement change in a sustainable manner.

Notes:
  • There may still be changes in the courses offered as well as room allocation and course dates.
  • The course descriptions found in the English version of the course catalogue are for informational purposes only. Authoritative information can be found in the "Vorlesungsverzeichnis" (German version of the course catalogue).