Courses
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Compulsory Module 1: Strategic Management (10 ECTS-Credits, 4 h)
(no courses)
Prerequisites for registration: none
Learning Outcome: Students develop the ability to strategically analyze competences and markets/industries with a view to developing and implementing sustainable strategies for longterm company success.
Compulsory Module 2: Strategic Marketing and Branding (10 ECTS-Credits, 4 h)
(no courses)
Prerequisites for registration: Positive completion of the mandatory course referred to in § 7 (1).
Learning Outcome: Students develop the competence of strategic analysis and decisionmaking in marketing and Branding.
Compulsory Module 3: Market Research (10 ECTS-Credits, 4 h)
(no courses)
Prerequisites for registration: Positive completion of the mandatory course referred to in § 7 (1).
Learning Outcome: Students develop the competence to develop empirical research designs, to evaluate them critically and to implement them.
Compulsory Module 4: Organizational Behavior (10 ECTS-Credits, 4 h)
Prerequisites for registration: Positive completion of the mandatory courses referred to in § 7 (2 and 3).
Learning Outcome: Students develop competences required for successful careers based on knowledge of group and organizational Dynamics.
Compulsory Module 5: Research Colloquium for Master Thesis (5 ECTS-Credits, 1 h)
Prerequisites for registration: Positive completion of the courses referred to in § 7 (1 to 4) as well as the elective courses referred to in § 8.
Learning Outcome: Having completed the research colloquium, students are able to create the concept of a scientific study, to write it, and to present research results in different contexts.
Notes:
- There may still be changes in the courses offered as well as room allocation and course dates.
- The course descriptions found in the English version of the course catalogue are for informational purposes only. Authoritative information can be found in the "Vorlesungsverzeichnis" (German version of the course catalogue).