Elective Module according to § 8 Para 2 (10 ECTS-Credits, 4 h)
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Elective Module 4: Advanced Research in Marketing (10 ECTS-Credits, 4 h) (no courses)
Prerequisites for registration: Positive completion of the mandatory courses referred to in § 7 (2 and 3).
Learning Outcome: Students develop the competence to reflect critically on new research approaches and methods in marketing and to apply them.

  • There may still be changes in the courses offered as well as room allocation and course dates.
  • The course descriptions found in the English version of the course catalogue are for informational purposes only. Authoritative information can be found in the "Vorlesungsverzeichnis" (German version of the course catalogue).