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Compulsory Module 2: Strategic Marketing and Branding (10 ECTS-Credits, 4 h)
Prerequisites for registration: Positive completion of the mandatory course referred to in § 7 (1).
Learning Outcome: Students develop the competence of strategic analysis and decisionmaking in marketing and Branding.
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OLAT ML
436380
VU Strategic Marketing and Branding (VU / 2h / 5 ECTS-AP)
Andrea Hemetsberger, Nicola Stokburger-Sauer
Details of this course
OLAT ML
436381
SE Strategic Management and Branding (SE / 2h / 5 ECTS-AP)
Verena Isabelle Hofmann, Nicola Stokburger-Sauer, Verena Wieser
Details of this course
OLAT ML
436382
SE Strategic Marketing and Branding (SE / 2h / 5 ECTS-AP)
Verena Isabelle Hofmann, Nicola Stokburger-Sauer, Verena Wieser
Details of this course
OLAT ML
436383
SE Strategic Marketing and Branding (SE / 2h / 5 ECTS-AP)
Verena Isabelle Hofmann, Nicola Stokburger-Sauer, Verena Wieser
Details of this course
OLAT ML
436384
SE Strategic Marketing and Branding (SE / 2h / 5 ECTS-AP)
Verena Isabelle Hofmann, Nicola Stokburger-Sauer, Verena Wieser
Details of this course

Notes:
  • There may still be changes in the courses offered as well as room allocation and course dates.
  • The course descriptions found in the English version of the course catalogue are for informational purposes only. Authoritative information can be found in the "Vorlesungsverzeichnis" (German version of the course catalogue).