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Elective Module 7: SBWL Marketing (Basic Course) (7.5 ECTS-Credits, 4 h)
Prerequisites for registration: positive Beurteilung des Pflichtmoduls Grundlagen des Managements: Strategie und Marketing und von weiteren vier Pflichtmodulen aus dem betriebswirtschaftlichen Kernbereich gemäß § 5 Abs. 1
Learning Outcome: Erwerb von Spezialwissen in Marketing, Fähigkeit zur Analyse, Diskussion und Lösung von fortgeschrittenen betriebswirtschaftlichen Problemstellungen, Erwerb von Präsentations- und Kommunikationskompetenzen
If you are interested in a master program at the School of Management (Master Program in Accounting, Master Program in Auditing and Taxation; Master Program in Banking and Finance, and Master Program in Strategic Management), please be aware of the qualitative admission requirements in effect from WS 15/16 onwards, since they might have consequences for your choice of Special Business Administration ("SBWL") courses.
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OLAT ML
436210
VU Strategic Marketing, Value Creation and Value Delivery (VU / 2h / 4 ECTS-AP)
Oliver Koll
Details of this course
OLAT ML
436211
PS Strategic Marketing, Value Creation and Value Delivery (PS / 2h / 3,5 ECTS-AP)
Maria Kreuzer, Roland Schroll
Details of this course
OLAT ML
436242
PS Strategic Marketing, Value Creation and Value Delivery (PS / 2h / 3,5 ECTS-AP)
Philipp Jaufenthaler, Roland Schroll
Details of this course

Notes:
  • There may still be changes in the courses offered as well as room allocation and course dates.
  • The course descriptions found in the English version of the course catalogue are for informational purposes only. Authoritative information can be found in the "Vorlesungsverzeichnis" (German version of the course catalogue).