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Elective Module 13: SBWL Service and Tourism Management (Basic Cource) (7.5 ECTS-Credits, 4 h)
Prerequisites for registration: positive Beurteilung des Pflichtmoduls Grundlagen des Managements: Strategie und Marketing und von weiteren vier Pflichtmodulen aus dem betriebswirtschaftlichen Kernbereich gemäß § 5 Abs. 1
Learning Outcome: Erwerb von Spezialwissen des Dienstleistungs- und Tourismusmanagements sowie der psychologischen Grundlagen des Dienstleistungskonsums, Vertiefung der theoretischen Inhalte durch Lösung praktischer Problemstellungen, Erwerb von Methoden-, Präsentationsund Kommunikationskompetenzen
If you are interested in a master program at the School of Management (Master Program in Accounting, Master Program in Auditing and Taxation; Master Program in Banking and Finance, and Master Program in Strategic Management), please be aware of the qualitative admission requirements in effect from WS 15/16 onwards, since they might have consequences for your choice of Special Business Administration ("SBWL") courses.
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OLAT ML
436310
VO Service Design and Customer Relationship Management (VO / 2h / 4 ECTS-AP)
Verena Isabelle Hofmann
Details of this course
OLAT ML
436311
PS Service Design and Customer Relationship Management (PS / 2h / 3,5 ECTS-AP)
Lisa Marie Schwayer, Anna Teresa Wanisch
Details of this course
OLAT ML
436312
PS Service Design and Customer Relationship Management (PS / 2h / 3,5 ECTS-AP)
Lisa Marie Schwayer, Anna Teresa Wanisch
Details of this course
OLAT ML
436411
PS Service Design and Customer Relationship Management (PS / 2h / 3,5 ECTS-AP)
Birgit Pikkemaat, Sarah Schönherr
Details of this course

Notes:
  • There may still be changes in the courses offered as well as room allocation and course dates.
  • The course descriptions found in the English version of the course catalogue are for informational purposes only. Authoritative information can be found in the "Vorlesungsverzeichnis" (German version of the course catalogue).