Elective Module 22: SBWL Marketing (Intermediate Course) (7.5 ECTS-Credits, 4 h)
Prerequisites for registration: positive Beurteilung des Wahlmoduls SBWL Marketing (Grundlagen)
Learning Outcome: Vertiefung von Spezialwissen in Marketing, Diskussion und Lösung von fortgeschrittenen betriebswirtschaftlichen Problemstellungen, Vertiefung der Präsentations- und Kommunikationskompetenzen
If you are interested in a master program at the School of Management (Master Program in Accounting, Master Program in Auditing and Taxation; Master Program in Banking and Finance, and Master Program in Strategic Management), please be aware of the qualitative admission requirements in effect from WS 15/16 onwards, since they might have consequences for your choice of Special Business Administration ("SBWL") courses.
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SE Market Research and Branding (SE / 4h / 7,5 ECTS-AP)
Andrea Hemetsberger, Oliver Koll, Mathias Streicher
Details of this course

  • There may still be changes in the courses offered as well as room allocation and course dates.
  • The course descriptions found in the English version of the course catalogue are for informational purposes only. Authoritative information can be found in the "Vorlesungsverzeichnis" (German version of the course catalogue).