Elective Module 12: SBWL Retail Management (Fundamentals) (7.5 ECTS-Credits, 4 h)
Prerequisites for registration: successful completion of compulsory modules Fundamentals of Management: Strategy and Marketing and of four further compulsory modules from the core areas of management acc. to §5 par. 1
Learning Outcome: Acquisition of specialised knowledge incommercial management, ability to analyse, discuss and solve advanced business problems, acquisition of presentation and communication skills.
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VU Strategic Retail Management (VU / 2h / 4 ECTS-AP)
Günther Botschen
Details of this course
PS Strategic Retail Management (PS / 2h / 3,5 ECTS-AP)
Christine Kittinger, Maximilian Reitmeir
Details of this course

  • There may still be changes in the courses offered as well as room allocation and course dates.
  • The course descriptions found in the English version of the course catalogue are for informational purposes only. Authoritative information can be found in the "Vorlesungsverzeichnis" (German version of the course catalogue).