Courses

Elective Module 13: SBWL Management of Tourism and the Service Sector (Fundamentals) (7.5 ECTS-Credits, 4 h)

Prerequisites for registration: successful completion of compulsory modules Fundamentals of Management: Strategy and Marketing and of four further compulsory modules from the core areas of management acc. to §5 par. 1

Learning Outcome: Acquisition of specialised knowledge of service and tourism management as well as the psychological basis of service consumption, advanced study of the theoretical contents by solving practical problems, acquisition of method, presentation and communication skills.

If you are interested in a master program at the School of Management (Master Program in Accounting, Master Program in Auditing and Taxation; Master Program in Banking and Finance, and Master Program in Strategic Management), please be aware of the qualitative admission requirements in effect from WS 15/16 onwards, since they might have consequences for your choice of Special Business Administration ("SBWL") courses.

OLAT ML

436310

VO Service Design and Customer Relationship Management (VO / 2h / 4 ECTS-AP)
Verena Isabelle Hofmann, Lisa Schoner-Schatz

OLAT ML

436311

PS Service Design and Customer Relationship Management (PS / 2h / 3,5 ECTS-AP)
Heike Margot Hebborn, Anna Teresa Wanisch

OLAT ML

436312

PS Service Design and Customer Relationship Management (PS / 2h / 3,5 ECTS-AP)
Verena Isabelle Hofmann, Anna Teresa Wanisch

OLAT ML

436411

PS Service Design and Customer Relationship Management (PS / 2h / 3,5 ECTS-AP)
Sarah Schönherr

Notes:

There may still be changes in the courses offered as well as room allocation and course dates.
The course descriptions found in the English version of the course catalogue are for informational purposes only. Authoritative information can be found in the "Vorlesungsverzeichnis" (German version of the course catalogue).

Booking periods for courses