Courses



Elective Module 1: Intercultural Branding (10 ECTS-Credits, 4 h)
Prerequisites for registration: successful completion of the compulsory modules acc. to §8 par .1 no. 1 to 3
Learning Outcome: Students acquire the ability to identify and analyse brand-relevant cultures, to understand their socio-cultural codes and to apply these findings for branding and management.
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436250
VU Intercultural brand building (VU / 2h / 5 ECTS-AP)
Stephanie Kogler, Jonathan David Schöps
Details of this course
ML
436251
SE Intercultural brand building (SE / 2h / 5 ECTS-AP)
Stephanie Kogler, Jonathan David Schöps
Details of this course

Notes:
  • There may still be changes in the courses offered as well as room allocation and course dates.
  • The course descriptions found in the English version of the course catalogue are for informational purposes only. Authoritative information can be found in the "Vorlesungsverzeichnis" (German version of the course catalogue).