Courses



Elective Module 2: Integrated Brand Communication (10 ECTS-Credits, 4 h)
Prerequisites for registration: successful completion of the compulsory modules acc. to §8 par. 1 no. 1 to 3
Learning Outcome: Students acquire in-depth knowledge of online, offline and hybrid communication strategies and activities for sustainable brand management and can apply it.
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436254
VU Integrated brand communications (VU / 2h / 5 ECTS-AP)
Stephanie Kogler
Details of this course
ML
436255
SE Integrated brand communications (SE / 2h / 5 ECTS-AP)
Christian Reinhardt
Details of this course

Notes:
  • There may still be changes in the courses offered as well as room allocation and course dates.
  • The course descriptions found in the English version of the course catalogue are for informational purposes only. Authoritative information can be found in the "Vorlesungsverzeichnis" (German version of the course catalogue).