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Elective Module 5: Marketing Controlling and Brand Evaluation (10 ECTS-Credits, 4 h)
Prerequisites for registration: successful completion of the compulsory modules acc. to §8 par. 1 no. 1 to 3
Learning Outcome: Students know marketing key figures with special consideration of customer value, brand value, benchmarking and digital performance measurement and can use them for the planning of marketing measures in a targeted manner.
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OLAT ML
436266
VU Marketing controlling and brand evaluation (VU / 2h / 5 ECTS-AP)
Oliver Koll
Details of this course
ML
436267
SE Marketing controlling and brand evaluation (SE / 2h / 5 ECTS-AP)
Martin Messner, Nicola Stokburger-Sauer
Details of this course

Notes:
  • There may still be changes in the courses offered as well as room allocation and course dates.
  • The course descriptions found in the English version of the course catalogue are for informational purposes only. Authoritative information can be found in the "Vorlesungsverzeichnis" (German version of the course catalogue).