Courses



Elective Module 6: Management of Consumer Experiences (10 ECTS-Credits, 4 h)
Prerequisites for registration: successful completion of compulsory modules acc. to §8 par. 1 no. 1 to 3
Learning Outcome: Students acquire in-depth knowledge of consumer behaviour against the background of the management of customer contact points, emotions and customer experiences.
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436350
VU Management of consumption experiences (VU / 2h / 5 ECTS-AP)
Bernd Frederik Reitsamer
Details of this course
ML
436351
SE Management of consumption experiences (SE / 2h / 5 ECTS-AP)
Bernd Frederik Reitsamer
Details of this course

Notes:
  • There may still be changes in the courses offered as well as room allocation and course dates.
  • The course descriptions found in the English version of the course catalogue are for informational purposes only. Authoritative information can be found in the "Vorlesungsverzeichnis" (German version of the course catalogue).