Courses



Elective Module 3: Multi-Channel Distribution and Price Management (10 ECTS-Credits, 4 h)
Prerequisites for registration: successful completion of the compulsory modules acc. to §8 par. 1 no. 1 to 3
Learning Outcome: Students acquire in-depth knowledge of sustainable brand management through online, offline and hybrid distribution strategies and activities and the associated price management and can apply it.
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436258
VU Multi channel distrubtion and price management (VU / 2h / 5 ECTS-AP)
Philipp Jaufenthaler
Details of this course
ML
436259
SE Multi channel distribution and price management (SE / 2h / 5 ECTS-AP)
Florian Matthias Wimmer
Details of this course

Notes:
  • There may still be changes in the courses offered as well as room allocation and course dates.
  • The course descriptions found in the English version of the course catalogue are for informational purposes only. Authoritative information can be found in the "Vorlesungsverzeichnis" (German version of the course catalogue).