Courses



Elective Module 4: Trends and Consumer Research (10 ECTS-Credits, 4 h)
Prerequisites for registration: none successful completion of the compulsory modules acc. to §8 par. 1 no. 1 to 3
Learning Outcome: Students acquire in-depth knowledge of trends and their effects on consumption styles and the behaviour of individuals, groups and brand publics and can apply it.
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436262
VU Trends and consumer research (VU / 2h / 5 ECTS-AP)
Andrea Hemetsberger
Details of this course
ML
436263
SE Trends and consumer research (SE / 2h / 5 ECTS-AP)
Andrea Hemetsberger
Details of this course

Notes:
  • There may still be changes in the courses offered as well as room allocation and course dates.
  • The course descriptions found in the English version of the course catalogue are for informational purposes only. Authoritative information can be found in the "Vorlesungsverzeichnis" (German version of the course catalogue).