Courses
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Compulsory Module 1: Management (14 ECTS-Credits, 7 h)
Prerequisites for registration: none
Learning Outcome: Students are able to
- describe the important contents of Management, as well as the most common decision models,
- apply the concept of strategic management,
- explain the importance of entrepreneurship,
- interpret business plans and explain the factors of success for a transfer of a business.
Compulsory Module 2: Financial Management and Control (20 ECTS-Credits, 10 h)
Prerequisites for registration: none
Learning Outcome: Students are able to
- outline the fundamentals of the area of financial management and control, identify interrelations of the separate areas and include these in their analysis,
- examine the interrelations of financial management, accounting and control and to assess the possible effects,
- view control from different perspectives.
Compulsory Module 3: Leadership Human Ressources (12 ECTS-Credits, 6 h)
Prerequisites for registration: none
Learning Outcome: Students are able to
- understand and analyse the behaviour of individuals and groups in an organisation,
- analyse and apply instruments of human resources management.
Compulsory Module 4: Information Systems and Process Management including E-Tourism (8 ECTS-Credits, 4 h)
Prerequisites for registration: none
Learning Outcome: Students
- have a profound knowledge of information systems, booking and yield management, online communication concepts, methods and tools of E-tourism,
- know the available framework for announcing journeys and hotel booking,
- know methods, tools and strategic guidelines for improving income management and for increasing the number of bookings,
- are able to critically examine the opportunities relating to online communication and customer retention on new Internet platforms and in new channels.
Compulsory Module 5: Services Marketing (12 ECTS-Credits, 6 h)
Prerequisites for registration: none
Learning Outcome: Students are able to
- outline marketing methods and implement marketing projects,
- independently solve specific problems of services marketing,
- critically discuss the most important communication, distribution and price policy instruments of service providing businesses and of destination marketing,
- analyse and discuss marketing strategies for key tourist products and attractions of tourist destinations.
Compulsory Module 6: Economics (16 ECTS-Credits, 8 h)
Prerequisites for registration: none
Learning Outcome: Students
- know the fundamental terms, can understand and make use of scientific literature and can integrate and critically reflect on the current politico-economic discussion and
- can analyse simple microeconomic and macroeconomic problems by using comparative, statistic models and draw economic conclusions from the results.
Compulsory Module 7: Tourism (8 ECTS-Credits, 4 h)
Prerequisites for registration: none
Learning Outcome: Students
- have an overview of the tourism industry and can describe and integrate sub-areas,
- can define the area of sports and health tourism and match offer and demand structures,
- can assess the effects of economic and social developments on tourist markets.
Compulsory Module 8: Sports and Health (14 ECTS-Credits, 7 h)
Prerequisites for registration: none
Learning Outcome: Students
- can relate psychological processes in sports action and the effects of sports and health-oriented action to psychological aspects,
- can match aspects of prevention to big thematic areas (musculoskeletal system/sensorimotor function or cardiovascular/breathing/metabolism) resp.) and understand the preventive effects of exercise and sports,
- recognize trends in preventive offers and have an overview of the basic concepts of nutritional science,
- can give an overview of current projects in sports and health science in the alpine area (epidemiological studies, textile studies, sports equipment).
Compulsory Module 9: Enterprise Law (8 ECTS-AP, 4 SSt.)
Prerequisites for registration: none
Learning Outcome: Students can
- identify basic problems of the business-relevant contract, liability and business law,
- develop simple case solutions.
Compulsory Module 10: Subject Related Communication (8 ECTS-AP, 4 SSt.)
Prerequisites for registration: none
Learning Outcome: Students
- have a command of instruments, which give them active and passive access to subject-related communication,
- can understand and relate to specialist literature with simple statistic and econometric methods,
- can assess the results of empirical papers,
- can independently make simple empirical analyses,
- can follow a specialist lecture in English and contribute to an subject-related discussion in English,
- can write subject-related texts in English.
Compulsory Module 11: Introduction to Scientific Working (20 ECTS-Credits, 5 h)
Prerequisites for registration: none
Learning Outcome: Students are able to
- formulate a scientific question in a clear way,
- embed results in scientific literature,
- identify suitable instruments for analysing a specific theme,
- independently make empirical analyses and carry out simple research tasks with guidance.
Notes:
- There may still be changes in the courses offered as well as room allocation and course dates.
- The course descriptions found in the English version of the course catalogue are for informational purposes only. Authoritative information can be found in the "Vorlesungsverzeichnis" (German version of the course catalogue).