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Compulsory Module 4: Scientific Research (10 ECTS-Credits, 4 h)
Prerequisites for registration: successful completion of the compulsory modules acc. to §8 par. 1 no. 1 to 3
Learning Outcome: Students acquire the ability to critically examine and apply quantitative and qualitative research approaches and methods in marketing and branding.
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OLAT ML
436370
Scientific Research (VU / 2h / 5 ECTS-AP)
Nicola Stokburger-Sauer, Verena Wieser
Details of this course
OLAT ML
436371
Scientific Research (SE / 2h / 5 ECTS-AP)
Nicola Stokburger-Sauer, Karin Teichmann
Details of this course
OLAT ML
436372
SE Scientific Research (SE / 2h / 5 ECTS-AP)
Roland Schroll, Karin Teichmann
Details of this course

Notes:
  • There may still be changes in the courses offered as well as room allocation and course dates.
  • The course descriptions found in the English version of the course catalogue are for informational purposes only. Authoritative information can be found in the "Vorlesungsverzeichnis" (German version of the course catalogue).