Courses



Elective Modules according to § 8 par. 3 iVm § 9 par. 3 (20 ECTS-Credits, at least 10 ECTS-Credits from Z. 1 to 7)
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Elective Module 1: Sustainable Management (5 ECTS-Credits, 2 h) (no courses)
Prerequisites for registration: successful completion of the compulsory modules acc. to §8 par. 1 no. 1 to 3
Learning Outcome: Students understand the complexity and the multi-faceted implications of a stakeholder- oriented, sustainable corporate management for companies and organisations.
Elective Module 2: Design of Effective Market Information Systems (5 ECTS-Credits, 2 h) (no courses)
Prerequisites for registration: successful completion of the compulsory modules acc. to §8 par. 1 no. 1 to 3
Learning Outcome: Students acquire in-depth knowledge and the ability to reflect on the collection, interpretation and use of information in companies.
Elective Module 3: Ethics in Marketing (5 ECTS-Credits, 2 h) (no courses)
Prerequisites for registration: successful completion of the compulsory modules acc. to §8 par. 1 no. 1 to 3
Learning Outcome: Students acquire in-depth knowledge and the ability to reflect on responsible marketing and the sustainable management of organisations.
Elective Module 4: International Marketing (5 ECTS-Credits, 2 h) (no courses)
Prerequisites for registration: successful completion of compulsory modules acc. to §8 par. 1 no. 1 to 3
Learning Outcome: Students acquire the ability to critically reflect and apply models, concepts and theories of international marketing.
Elective Module 5: Social Listening and Market Ethnography (5 ECTS-Credits, 2 h) (no courses)
Prerequisites for registration: successful completion of the compulsory modules acc. to §8 par. 1 no. 1 to 3
Learning Outcome: Students acquire in-depth knowledge to research social brand worlds and the ability to reflect on responsible use.
Elective Module 6: E-Commerce (5 ECTS-Credits, 2 h) (no courses)
Prerequisites for registration: successful completion of the compulsory modules acc. to §8 par. 1 no. 1 to 3
Learning Outcome: Students are able to evaluate the usefulness and design options of digital sales channels and to implement them.
Elective Module 7: Current Issues in Brand Management (5 ECTS-Credits, 2 h) (no courses)
Prerequisites for registration: successful completion of the compulsory modules acc. to §8 par .1 no. 1 to 3
Learning Outcome: Students acquire the ability to critically examine and apply new concepts, techniques and methods in brand management.
Elective Module 8: Leadership in Organisations (5 ECTS-Credits, 2 h) (no courses)
Prerequisites for registration: successful completion of compulsory modules acc. to §8 par. 1 no. 1 to 3
Learning Outcome: Students acquire skills and knowledge about structural aspects of organisations. They critically reflect on the role of the manager in organisations, units and teams. They will acquire the ability to analyse the possibilities and limitations of management mechanisms by executives.
Elective Module 9: International Management (5 ECTS-Credits, 2 h) (no courses)
Prerequisites for registration: successful completion of compulsory modules acc. to §8 par. 1 no. 1 to 3
Learning Outcome: Students acquire the ability to reflect on problems in the management of internationally active organisations and to develop proposed solutions for them.
Elective Module 10: Innovation Diffusion (5 ECTS-Credits, 2 h) (no courses)
Prerequisites for registration: successful completion of the compulsory modules acc. to §8 par. 1 no. 1 to 3
Learning Outcome: Students learn theories and processes for introducing and disseminating innovations in social systems.
Elective Module 11: Innovation Lab (5 ECTS-Credits, 2 h) (no courses)
Prerequisites for registration: successful completion of compulsory modules acc. to §8 par. 1 no. 1 to 3
Learning Outcome: Students learn the practical application of knowledge gained about innovation ecosystems and the development of holistic innovation solutions in interdisciplinary teams.
Elective Module 12: Software-Supported Corporate Management (5 ECTS-Credits, 2 h) (no courses)
Prerequisites for registration: successful completion of the compulsory modules acc. to §8 par. 1 no. 1 to3
Learning Outcome: Students acquire the ability to work with various software for software-supported corporate management.
Elective Module 13: Financial Management of Business Formation (5 ECTS-Credits, 2 h) (no courses)
Prerequisites for registration: successful completion of the compulsory modules acc. to §8 par. 1 no. 1 to3
Learning Outcome: Students acquire the skills to analyse financing options for business start-ups and their effects, to draw up investment plans and to evaluate start-ups.
Elective Module 15: A not yet passed module acc. to § 8 par. 3 (10 ECTS-Credits, 4 h) (no courses)
Elective Module 16: Module from other Master Programmes at the Faculty of Business and Management or the Faculty of Economics and Statistics (10 ECTS-Credits) (no courses)
Prerequisites for registration: The prerequisites specified by the resp. curricula must be met.
Learning Outcome: Students get an insight into another discipline corresponding to the learning outcomes specified by the resp. module.
  COURSES Elective Module 17: Interdisciplinary Skills (10 ECTS-Credits)
Prerequisites for registration: The prerequisites specified by the resp. curricula must be met.
Learning Outcome: This module serves to expand the study programme and to acquire additional qualifications.
Providing the availability of places, courses amounting to 10 ECTS-Credits may be selected from the curricula of other master¿s programmes at the University of Innsbruck or from the elective Minors provided for master¿s programmes.

Notes:
  • There may still be changes in the courses offered as well as room allocation and course dates.
  • The course descriptions found in the English version of the course catalogue are for informational purposes only. Authoritative information can be found in the "Vorlesungsverzeichnis" (German version of the course catalogue).