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Faculty of Economics and Statistics
INFO Bachelor's Programme Economy, Health and Sports Tourism (Joint Study Programme of the University of Innsbruck and the UMIT - The Health & Live Sciences University) according to the Curriculum 2014 (180 ECTS-Credits, 6 semesters)
Compulsory Modules according to § 9 Para. 1 (168 ECTS-Credits)
Compulsory Module 4: Information Systems and Process Management including E-tourism (12 ECTS-Credits, 6 h)
Prerequisites for registration: none
Learning Outcome: Students - have a profound knowledge of information systems, booking and yield management, online communication concepts, methods and tools of E-tourism, - know the available framework for announcing journeys and hotel booking, - know methods, tools and strategic guidelines for improving income management and for increasing the number of bookings, - are able to critically examine the opportunities relating to online communication and customer retention on new Internet platforms and in new channels.
ML
146420
VU Booking and Yield Management (VU / 2h / 4 ECTS-AP)
Zaenal Akbar, Umutcan Simsek
Details of this course