Courses



1 course found Cancel search
Faculty of Economics and Statistics
INFO Bachelor's Programme Economy, Health and Sports Tourism (Joint Study Programme of the University of Innsbruck and the UMIT - The Health & Live Sciences University) according to the Curriculum 2014 (180 ECTS-Credits, 6 semesters)
Compulsory Modules according to § 9 Para. 1 (140 ECTS-Credits)
Compulsory Module 5: Services Marketing (12 ECTS-Credits, 6 h)
Prerequisites for registration: none
Learning Outcome: Students are able to - outline marketing methods and implement marketing projects, - independently solve specific problems of services marketing, - critically discuss the most important communication, distribution and price policy instru-ments of service providing businesses and of destination marketing, - analyse and discuss marketing strategies for key tourist products and attractions of tourist destinations.
146423
VU Fundamentals of Marketing and Service Marketing (VU / 4h / 8 ECTS-AP)
Maria Christina Nigg, Mike Peters
Details of this course