LFU:online

The students

- have in-depth knowledge of information systems, accounting and revenue management, Online communication concepts, methods and tools in e-tourism,

- know available framework conditions for the announcement of travel and booking of hotels,

- know methods, tools and strategic guidelines to improve revenue management and to increase the number of bookings,

- are able to explore the possibilities in terms of online communication and customer loyalty to critically examine new platforms and channels available on the Internet.

The students will learn multi-channel publication/distribution (dissemination), social media monitoring, communication, customer retention (engagement), semantic engagement, tools for online communication in theory, as well as use these in practice. As a secondary aim, presentation, collaborative work and scientific writing skills are to be enhanced.

Lecture and exercises. After an introductory lecture students will be assigned topics (covered in books, papers or other resources) either in groups or individually. The final assignment of the course is to complete online communication and marketing projects in different stages.

Students will be evaluated based on the progress of their assigned tasks, quizzes, and attendance.

Fensel, A., Toma, I., García, J. M., Stavrakantonakis, I., & Fensel, D. (2014). Enabling customers engagement and collaboration for small and medium-sized enterprises in ubiquitous multi-channel ecosystems. Computers in Industry, 65(5), 891-904.

Weinberg, T., Ladwig, W., & Pahrmann, C. (2012). Social-Media-Marketing: Strategien für Twitter, Facebook & Co. O'Reilly Germany.

Fensel, D. (2005). Spinning the semantic web: bringing the World Wide Web to its full potential. MIT Press.

Group 0 and 1: Mr. Angele Kevin Marc  -> Language of instruction: German

Group 2: Mr. Elwin Luis Huaman Quispe -> Language of instruction: English